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Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases
Check out Predictably Irrational by Dan Ariely. Or just read his blog for a while. We humans are wacky when it comes to making decisions. We’re just not rational. Here’s a good example on how...
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Helping Your Customers Decide By Offering the Right Choices
We like choices. Would you care for the red or white? An IPA or a Porter or a Bud Light? Maybe it’s the sense of control. There’s research suggesting that this is hard-wired into our thinking, and...
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PV Adds Value to Homes – New LBNL Study
Confirming earlier studies, a new report from Lawrence Berkeley National Laboratory shows that home with PV are worth more. ($3.45/watt for 2012 sales). Not only that, but there doesn’t appear to be...
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Ignoring Irrational Buying Behavior Means Fewer Energy Efficiency Purchases
Check out Predictably Irrational by Dan Ariely. Or just read his blog for a while. We humans are wacky when it comes to making decisions. We’re just not rational. Here’s a good example on how...
View Article
